Digg it

Imagine a news outlet where the readers chose what stories were most important. Imagine no longer.

Digg is a fast rising web site where readers do just that. Focusing on technology news, this site's model may become more common as its success spreads. Certainly it's a break from the exising editor-centric model we're all familiar with. I think it's got great appeal and the fact it also engages a level of social bookmarking means that people are engaged in a two-way dialoge about the news and market forces decide what gets front page billing.