Telling your story

Outstanding video from Seth Godin speaking to Google. Godin speaks about the need for companies to tell their stories in a compelling way that matters to people. I think it's a must see. Lots of people and companies write words - lots of words - but the successful ones know how to tell their stories.

In the communications business you run into this all the time. People will ask about investor relations, internal communications, issue management - but when you boil it all down, it's about knowing how to tell that story. And knowing that, as Godin says, you're not as important as you think you are.