Ahhh...the prose of state-run media

North Korean state-run news brings us this scientific breakthrough:

New Cosmetic Agent Developed

Pyongyang, July 7 (KCNA) -- A new kind of cosmetic agent to make skin supple with radiance and purity has been developed by researchers of the Aromatic and Cosmetic Engineering Institute of the Branch Academy of Light Industrial Science under the State Academy of Sciences in the DPRK. They analyzed in a scientific way why the hand skin of those who are making bean paste is smooth and fair. In this course, they found out that a kind of substance making organic acid promotes the metabolism of melanin pigment in the skin to give complexion a healthy appearance and radiance and prevent wrinkling.

On the basis of this, they succeeded in making a new kind of cosmetic agent in a microbiological way. The face lotion and cream mixed with a small amount of the agent are very efficacious for lightening dark spots, freckles and skin moles in the face and making complexion fair and fresh.

I'm not sure who's better at spinning products: western PR agencies or state-run media. Either way, you've got to hand it to North Korea's state news agency, KCNA, they write a mean news piece. I mean, the product is backed by the researchers at the prestegious Aromatic and Cosmetic Engineering Institute of the Branch Academy of Light Industrial Science under the State Academy of Sciences - Who wouldn't want to try this stuff out?

Technorati tags: North Korea, PR, communications, cosmetics, science