Pixar grants girl's dying wish to see 'Up'
Even if others say you should, sometimes saying nothing about a good deed is best. A 10 year-old with cancer had a dying wish -- see Pixar's new movie, Up.
That is absolute class. And absolutely the right way to communicate the good deed - silence."After a family friend made frantic calls to Pixar to help grant Colby her dying wish, Pixar came to the rescue.
The company flew an employee with a DVD of Up, which is only in theaters, to the Curtins’ Huntington Beach home on June 10 for a private viewing of the movie.
Colby died about seven hours after seeing the film.
Pixar officials declined to comment on the story or name the employees involved."
Labels: corporate communications, corporate social responsibility, Pixar, reputation management
